The great investor and entrepreneur Warren E. Buffet puts this idea behind this term in a nutshell with one of his most famous quotes: “It takes twenty years to build a good reputation and five minutes to destroy it.” A loss of image is, at the same time, always a loss of turnover. With professional reputation management, however, you can be initiative-taking and avoid image crises.
Advantages of reputation management with reputativ
Individual & tailor-made measures
General standard – not with us! We design customised solutions and adapt them to your individual requirements.
Personal consultant for you
A project manager, your contact person, will oversee all aspects concerning your project
Comprehensive advice and best practice
Together we will find the best solution for your company and your industry based on our experience from other projects.
We update you with individual reports and regularly inform you about the project status.
Strong brands rely on us
reputativ – your personal agency for reputation management
Reputation analysis helps to determine how your customers perceive your company, service, or product.
Through comprehensive monitoring, we keep an eye on your reputation, and through early warning of negative reports, we can act quickly.
An individual strategy offers your company a tailor-made solution that is a sensible addition to the online measures already in place.
Thanks to our many years of experience, we can provide individual support from different branches of corporate group, regarding online marketing measures – all from a single source of expertise!
We don’t just look at individual measures but dovetail existing and additional solutions into a holistic strategy.
Our self-developed tools offer effective results and efficient time management so that you can keep an eye on your company’s reputation.
What is reputation management?
Reputation management is concerned with developing, building, maintaining, managing, and reviewing an organisation’s reputation with all key stakeholders. Professional reputation management aims to positively influence the perception of stakeholders and the resulting interpretation processes with appropriate measures and improve the reputation in the long term.
What is online reputation management?
Online reputation management (ORM) focuses on building and maintaining a good reputation in digital media. The goal is to monitor and influence reputation in the digital space and thus in public. This is achieved by spreading positive information about a company to suppress negative coverage.
What is corporate reputation?
Corporate reputation describes how a company is perceived by its stakeholders. This includes past and future aspects as well as positive and negative reports.
Why is reputation management important?
Reputation is one of the most important factors in building relationships with customers and other stakeholders, such as employees and business partners. A company’s reputation can be managed and positively influenced through active reputation management. A positive reputation, in turn, is a strong protective shield in times of crisis.
What measures and instruments does reputation management include?
Target-oriented reputation management consists of four measures:
- Reputation analysis
To build a positive reputation, reputation management relies on relevant online PR, recommendation marketing, and the careful cultivation of the community.